The College of Business and Management: Recent submissions
Now showing items 41-45 of 45
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Fostering innovation through stakeholders’ engagement at the healthcare industry: Tapping the right key
(2020-05)In this paper, we investigate the extent to which each stakeholder in the healthcare industry influences the final innovation outputs. We propose and test a model that integrates stakeholders’ engagement, innovation ... -
Employee wellness on the frontline: an interactional psychology perspective
(2020-03)Purpose: Employee wellness is vital to creating high-quality employee–customer interactions, yet frontline service workers (FLSWs) do not typically engage in, or benefit from, wellness initiatives. This paper aims to ... -
Developing a strategic viability-fit model of mobile technology adoption in hotels
(2021)Purpose: Notwithstanding the expected apparent benefits of mobile technologies (MTs) in the hotel industry, their adoption is slower than forecasted. This study aims to identify the challenges faced by hotel managers in ... -
“Are your employees mentally prepared for the pandemic?” Wellbeing-oriented human resource management practices in a developing country
(2022-12)Employees are the most valuable asset of any service business because of its human-centric nature. However, in the crisis situations, the human side in crisis management strategy, particularly in the areas of human resource ... -
Model of Relationships Among Marketing Public Relations, Service Quality and A vice Quality and Attitude T ttitude Toward Brand
(ASEAN Marketing Journal, 2018-06)This research is based on the perspective that public relations may have significant value in terms of marketing, and MPR could benefit corporates by enhancing their services as well as long-term relationships with and ...
