Browsing Sunmee Choi, PhD by Title

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Development and validation of the pick-up service quality scale of the buy-online-pick-up-in-store service

Lee, Yeonjoo; Choi, Sunmee; Field, Joy M. (2020-08-05)

Buy-Online-Pick-up-in-Store (BOPS) service is a popular omnichannel retail initiative, intended to enhance the convenience of online customers. Focusing on the pick-up (PU) stage of BOPS service, we develop a comprehensive ...
Global trends in hospitality

Tracey, J. Bruce; Rubin, Dan; Lorenz, Melanie; Keiningham, Timothy; Dogru, Tarik; Choi, Sunmee; Aksoy, Lerzan (2021-12-28)

Here is the abstract extracted: The disruptions to the global hospitality industry have been accelerated, particularly after the emergence of the COVID-19 pandemic. As such, it is even more important for scholars to ...