Browsing Sunmee Choi, PhD by Subject "scale development"
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Development and validation of the pick-up service quality scale of the buy-online-pick-up-in-store service
(2020-08-05)Buy-Online-Pick-up-in-Store (BOPS) service is a popular omnichannel retail initiative, intended to enhance the convenience of online customers. Focusing on the pick-up (PU) stage of BOPS service, we develop a comprehensive ...