Browsing Phan Thi Thuc Anh, PhD. by Title
Now showing items 1-2 of 2
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Counter-institutional identities and product innovation: "Core-satellite" as a response to competing logics shaping artisan businesses
(2023)The recent increase in the number of business studies lends us a better understanding of the multi-faceted behaviors of artisans whose product innovation is made to strategically respond to different logics. The purpose ... -
Counter-Institutional Identities and Product Innovation: ‘‘Core-Satellite’’ as a Response to Competing Logics Shaping Artisan Businesses
(2023)The recent increase in the number of business studies lends us a better understanding of the multi-faceted behaviors of artisans whose product innovation is made to strategically respond to different logics. The purpose ...
