Hiển thị đơn giản biểu ghi

dc.contributor.authorDung, Trinh Viet
dc.contributor.authorMai, Nguyen Hoang
dc.date.accessioned2024-03-02T18:10:38Z
dc.date.available2024-03-02T18:10:38Z
dc.date.issued2018-06
dc.identifier.urihttps://vinspace.edu.vn/handle/VIN/21
dc.descriptionResearch Findings: Through multiple regression analysis, it was concluded that MPR has a positive relationship with ATB and the tangibles dimension of SERVQUAL; MPR also indirectly affects ATB through this service quality dimension. This research concluded with a model of the relationships among MPR, service quality and ATB.en_US
dc.description.abstractThis research is based on the perspective that public relations may have significant value in terms of marketing, and MPR could benefit corporates by enhancing their services as well as long-term relationships with and trust of customers by generating a positive attitude toward their brand.en_US
dc.language.isoenen_US
dc.publisherASEAN Marketing Journalen_US
dc.subjectMarketing public relationsen_US
dc.subjectService qualityen_US
dc.subjectAttitude toward branden_US
dc.subjectEffectivenessen_US
dc.subjectResearch subject categories: social sciencesen_US
dc.titleModel of Relationships Among Marketing Public Relations, Service Quality and A vice Quality and Attitude T ttitude Toward Branden_US
dc.typeArticleen_US


Các tập tin trong tài liệu này

Thumbnail

Tài liệu này xuất hiện trong Bộ sưu tập

Hiển thị đơn giản biểu ghi


Vin University Library
Da Ton, Gia Lam
Vinhomes Oceanpark, Ha Noi, Viet Nam
Phone: +84-2471-089-779 | 1800-8189
Contact: library@vinuni.edu.vn