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Model of Relationships Among Marketing Public Relations, Service Quality and A vice Quality and Attitude T ttitude Toward Brand

Dung, Trinh Viet; Mai, Nguyen Hoang (ASEAN Marketing Journal, 2018-06)

This research is based on the perspective that public relations may have significant value in terms of marketing, and MPR could benefit corporates by enhancing their services as well as long-term relationships with and ...