Browsing Phan Thi Thuc Anh, PhD. by Subject "vietnam"

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Counter-Institutional Identities and Product Innovation: ‘‘Core-Satellite’’ as a Response to Competing Logics Shaping Artisan Businesses

Nguyen, Van Dai; Phan, Thi Thuc Anh; Nguyen, Thi Tuyet Mai; Nguyen, Quynh Hoa; Trinh, Mai Van; Pham, Sy Long; Vo, Hong Nhat (2023)

The recent increase in the number of business studies lends us a better understanding of the multi-faceted behaviors of artisans whose product innovation is made to strategically respond to different logics. The purpose ...