Browsing The College of Business and Management by Author "Lee, Jungwoo"
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Developing a strategic viability-fit model of mobile technology adoption in hotels
Verma, Rohit; Han, Hyunjeong; Edvardsson, Bo; Lee, Jungwoo (2021)Purpose: Notwithstanding the expected apparent benefits of mobile technologies (MTs) in the hotel industry, their adoption is slower than forecasted. This study aims to identify the challenges faced by hotel managers in ... -
Mobile technology adoption among hotels: Managerial issues and opportunities
Han, Spring H; Lee, Jungwoo; Edvardsson, Bo; Verma, Rohit (2021-03-10)Mobile technology in hotels aims to offer innovative service solutions for both employees and customers, yet remains underexplored, with unresolved managerial and operational issues. This study seeks to identify these ...