Browsing The College of Arts and Sciences by Author "Vu, Anh Dung"
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From customer value co-creation behaviour to customer perceived value
Vu, Anh Dung; Tran, Thi Bich Hanh (2020-10-15)This study investigates the chain effect of customer value co-creation behavior on the customerization capability and service capability of service firms and, ultimately, customer perceived value. The study evaluates the ...