Browsing by Author "Scott, Noel"
Now showing items 1-4 of 4
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How to win the consumer’s heart? Exploring appraisal determinants of consumer pre-consumption emotions
(2020-04-23)Emotions are key drivers of consumption in the tourism and hospitality sector. Therefore, advancing our understanding of the determinants of consumer emotions is critical for tourism and hospitality marketers to effectively ... -
Impact of prior knowledge and psychological distance on tourist imagination of a promoted tourism event
(2021-09-12)Experiential marketing has emerged as an effective strategy to promote hedonic tourism and hospitality experiences through stimulating tourist imagination and positive emotions. This study aims to broaden the existing ... -
A Review of Eye-Tracking Methods in Tourism Research
(2017-08-10)Technological advancement provides opportunities for improvements in the methods academics use in their research. Traditional studies of advertising and interpretive material effectiveness typically use self-report surveys ... -
A review of eye-tracking research in tourism
(2017-08-10)This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application ...
