Browsing by Author "Vo, Hong Nhat"
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Counter-institutional identities and product innovation: "Core-satellite" as a response to competing logics shaping artisan businesses
Nguyen, Van Dai; Phan, Thi Thuc Anh; Nguyen, Thi Tuyet Mai; Nguyen, Quynh Hoa; Trinh, Mai Van; Pham, Sy Long; Vo, Hong Nhat (2023)The recent increase in the number of business studies lends us a better understanding of the multi-faceted behaviors of artisans whose product innovation is made to strategically respond to different logics. The purpose ... -
Counter-Institutional Identities and Product Innovation: ‘‘Core-Satellite’’ as a Response to Competing Logics Shaping Artisan Businesses
Nguyen, Van Dai; Phan, Thi Thuc Anh; Nguyen, Thi Tuyet Mai; Nguyen, Quynh Hoa; Trinh, Mai Van; Pham, Sy Long; Vo, Hong Nhat (2023)The recent increase in the number of business studies lends us a better understanding of the multi-faceted behaviors of artisans whose product innovation is made to strategically respond to different logics. The purpose ...