A review of eye-tracking research in tourism

dc.contributor.author	Scott, Noel
dc.contributor.author	Zhang, Rui
dc.contributor.author	Le, Dung
dc.contributor.author	Moyle, Brent
dc.date.accessioned	2025-03-24T03:46:36Z
dc.date.available	2025-03-24T03:46:36Z
dc.date.issued	2017-08-10
dc.identifier.uri	https://vinspace.edu.vn/handle/VIN/611
dc.description.abstract	This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application in tourism and hospitality. Areas for further research in tourism and hospitality are provided based on a systematic review of tourism research using eye-tracking.	en_US
dc.language.iso	en_US	en_US
dc.subject	eye-tracking	en_US
dc.subject	tourism	en_US
dc.subject	attention	en_US
dc.subject	marketing	en_US
dc.title	A review of eye-tracking research in tourism	en_US
dc.type	Article	en_US

Jenny Dung Le, PhD [11]
Faculty of Hospitality Management cum Marketing, Bachelor of Science in Hospitality Management, College of Business and Management