Dr Giang Phi holds a PhD in Tourism Management from Griffith University, Australia. Giang possesses a unique background blending industry, INGO and academic experiences that enable her to develop unique insight and practical approaches to sustainable development, tourism management and mission-driven entrepreneurship. Besides serving on the advisory board of CBT Travel & Consulting social enterprise since 2014, Giang has engaged in high-profile consulting projects for the European Commission and Tourism Accommodation Australia. Prior to joining VinUniversity, she worked as an Assistant Professor at Aalborg University, Copenhagen, Denmark. Having lived and worked in 4 countries across 3 continents, Giang now focuses on bringing her global experience to drive positive changes through impactful teaching, research and community services in Vietnam.

Recent Submissions

  • Tourism Planning in the Central Highlands: Policies and Practices 

    Duong, Thuy T.; Pham, Tuan Q.; Truong, Hai Q.; Bui, Huong T.; Tran, Thanh D.; Phi, Giang T. (2022)
    This chapter examines the discrepancies between sustainable tourism planning and the actual allocation and utilization of resources for development. Focusing on Ðắk Lắk province in South-central Vietnam, the study highlights ...
  • Vietnam Tourism: a View from Within 

    Bui, Huong T.; Phi, Giang T. (2022)
    Vietnam Tourism: Policies and Practices is a unique work offering an emic view of tourism in Vietnam. Thirteen chapters in the book cover a broad range of tourism development issues with reference to the historical, ...
  • Employee learning in tourism experiences during Covid-19: A communities of practice perspective 

    Flanagan, Cian; Phi, T. Giang (2023-06-26)
    The global Covid-19 pandemic means that most tourism organizations face a heightened need to offer a range of innovative tourism experiences in order to survive. The successful delivery of these experiences largely depends ...
  • Design thinking for social innovation: Secrets to success for tourism social entrepreneurs 

    Phi, T.Giang; Mahato, Suchi Smita; Prats, Lluís (2021-10-18)
    Tourism Social Entrepreneurship is a market-based strategy for sustainable tourism development. It solves complex social issues to benefit disadvantaged stakeholders, while seeking to achieve financial sustainability and ...
  • Sustainable Tourism Development in Vietnam: A Critical Review 

    Phi, Giang; Choe, Jaeyeon (2021-06)
    Vietnam has achieved enormous economic growth after a series of reforms in the 1980’s, leading to foreign direct investment and the development of the tourism sector. A tourism industry emerged and has burgeoned with the ...

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