Social Disrupters: Constructing a New Way to Deliver Primary Health Services in a Rural Setting

Abstract

In this paper, we delve into the role of social enterprise in addressing gaps in health provision common in rural Australia. Through an exploratory case study centered on Emerald, a small town in Central Queensland, we analyze primary interview data to explore how a community-owned, not-for-profit social enterprise has innovatively transcended traditional primary health care models to deliver services effectively in a rural context. This case study exemplifies a community-driven approach aimed at transforming health service challenges into opportunities. Our research identifies pivotal strategies, strengths, and business factors that have contributed to the success of this locally responsive health service. We particularly scrutinize the business model and assess how innovation has shaped its operational framework. Key findings highlight ten critical actions that have enabled this enterprise to thrive as a significant social contributor in rural Australia.