Browsing Jenny Dung Le, PhD by Subject "attention"
Now showing items 1-2 of 2
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A Review of Eye-Tracking Methods in Tourism Research
(2017-08-10)Technological advancement provides opportunities for improvements in the methods academics use in their research. Traditional studies of advertising and interpretive material effectiveness typically use self-report surveys ... -
A review of eye-tracking research in tourism
(2017-08-10)This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application ...
