Browsing Jenny Dung Le, PhD by Subject "attention"

Now showing items 1-2 of 2

    • A Review of Eye-Tracking Methods in Tourism Research 

      Le, Dung; Hadinejad, Arghavan; Moyle, Brent; Ma, Jiangyu; Scott, Noel (2017-08-10)
      Technological advancement provides opportunities for improvements in the methods academics use in their research. Traditional studies of advertising and interpretive material effectiveness typically use self-report surveys ...

    • A review of eye-tracking research in tourism 

      Scott, Noel; Zhang, Rui; Le, Dung; Moyle, Brent (2017-08-10)
      This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application ...