Duyệt The College of Business and Management theo Năm xuất bản
Hiển thị tài liệu từ 1-20 của 45
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A Review of Eye-Tracking Methods in Tourism Research
(2017-08-10)Technological advancement provides opportunities for improvements in the methods academics use in their research. Traditional studies of advertising and interpretive material effectiveness typically use self-report surveys ... -
Model of Relationships Among Marketing Public Relations, Service Quality and A vice Quality and Attitude T ttitude Toward Brand
(ASEAN Marketing Journal, 2018-06)This research is based on the perspective that public relations may have significant value in terms of marketing, and MPR could benefit corporates by enhancing their services as well as long-term relationships with and ... -
Usage and Impact of Information and Communication Technologies in Healthcare Delivery
(2019-06-24)This paper discusses two aspects of the use of information and communication technologies (ICTs) in healthcare: first, the prevalence of using tablets and laptop computers by physicians during clinical visits and, second, ... -
Employee wellness on the frontline: an interactional psychology perspective
(2020-03)Purpose: Employee wellness is vital to creating high-quality employee–customer interactions, yet frontline service workers (FLSWs) do not typically engage in, or benefit from, wellness initiatives. This paper aims to ... -
How to win the consumer’s heart? Exploring appraisal determinants of consumer pre-consumption emotions
(2020-04-23)Emotions are key drivers of consumption in the tourism and hospitality sector. Therefore, advancing our understanding of the determinants of consumer emotions is critical for tourism and hospitality marketers to effectively ... -
Fostering innovation through stakeholders’ engagement at the healthcare industry: Tapping the right key
(2020-05)In this paper, we investigate the extent to which each stakeholder in the healthcare industry influences the final innovation outputs. We propose and test a model that integrates stakeholders’ engagement, innovation ... -
Development and validation of the pick-up service quality scale of the buy-online-pick-up-in-store service
(2020-08-05)Buy-Online-Pick-up-in-Store (BOPS) service is a popular omnichannel retail initiative, intended to enhance the convenience of online customers. Focusing on the pick-up (PU) stage of BOPS service, we develop a comprehensive ... -
Strategic responses of the hotel sector to COVID-19: Toward a refined pandemic crisis management framework
(2020-12-03)The Covid-19 pandemic has long-lasting impacts that require the hotel sector to revise, innovate, and transform their businesses. However, the literature related to this area remains vastly under-developed. Based on 219 ... -
Developing a strategic viability-fit model of mobile technology adoption in hotels
(2021)Purpose: Notwithstanding the expected apparent benefits of mobile technologies (MTs) in the hotel industry, their adoption is slower than forecasted. This study aims to identify the challenges faced by hotel managers in ... -
Mobile technology adoption among hotels: Managerial issues and opportunities
(2021-03-10)Mobile technology in hotels aims to offer innovative service solutions for both employees and customers, yet remains underexplored, with unresolved managerial and operational issues. This study seeks to identify these ... -
Sustainable Tourism Development in Vietnam: A Critical Review
(2021-06)Vietnam has achieved enormous economic growth after a series of reforms in the 1980’s, leading to foreign direct investment and the development of the tourism sector. A tourism industry emerged and has burgeoned with the ... -
Impact of prior knowledge and psychological distance on tourist imagination of a promoted tourism event
(2021-09-12)Experiential marketing has emerged as an effective strategy to promote hedonic tourism and hospitality experiences through stimulating tourist imagination and positive emotions. This study aims to broaden the existing ... -
Design thinking for social innovation: Secrets to success for tourism social entrepreneurs
(2021-10-18)Tourism Social Entrepreneurship is a market-based strategy for sustainable tourism development. It solves complex social issues to benefit disadvantaged stakeholders, while seeking to achieve financial sustainability and ... -
Integrating Chaotic Perspective and Behavioral Learning Theory into a Global Pandemic Crisis Management Framework for Hotel Service Providers
(2021-11-02)Hotel service providers are among the most affected by the evolving Covid-19 pandemic. Although the consequences of the pandemic on hotel operations have been widely examined, the question of how hotel businesses can revive, ... -
Global trends in hospitality
(2021-12-28)Here is the abstract extracted: The disruptions to the global hospitality industry have been accelerated, particularly after the emergence of the COVID-19 pandemic. As such, it is even more important for scholars to ... -
Tourism Planning in the Central Highlands: Policies and Practices
(2022)This chapter examines the discrepancies between sustainable tourism planning and the actual allocation and utilization of resources for development. Focusing on Ðắk Lắk province in South-central Vietnam, the study highlights ... -
Vietnam Tourism: a View from Within
(2022)Vietnam Tourism: Policies and Practices is a unique work offering an emic view of tourism in Vietnam. Thirteen chapters in the book cover a broad range of tourism development issues with reference to the historical, ... -
Market Reaction to the Announcements of Free Trade Agreements: Evidence from Vietnam
(2022-02-12)This study examines the reaction of the Vietnamese stock market to Free Trade Agreement (FTA) announcements. We find that FTA announcements exert a negative impact on stock return, which persists for at least 30 days after ...
