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Mobile technology adoption among hotels: Managerial issues and opportunities
(2021-03-10)
Mobile technology in hotels aims to offer innovative service solutions for both employees and customers, yet remains underexplored, with unresolved managerial and operational issues. This study seeks to identify these ...
Cross-Channel Integration and Customer Experience in Omnichannel Retail Services
(2022-08-11)
Despite the increasing attention being given to cross-channel integration services, an understanding of the impact of cross-channel integration on customer experience is still lacking. This study fills this gap. With a ...