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Model of Relationships Among Marketing Public Relations, Service Quality and A vice Quality and Attitude T ttitude Toward Brand
(ASEAN Marketing Journal, 2018-06)
This research is based on the perspective that public relations may have significant value in terms of marketing, and MPR could benefit corporates by enhancing their services as well as long-term relationships with and ...
“Are your employees mentally prepared for the pandemic?” Wellbeing-oriented human resource management practices in a developing country
(2022-12)
Employees are the most valuable asset of any service business because of its human-centric nature. However, in the crisis situations, the human side in crisis management strategy, particularly in the areas of human resource ...
Service Chains’ Operational Strategies: Standardization or Customization? Evidence from the Nursing Home Industry
(2022-04-21)
Problem Definition:
We explore how the Degree of Standardization (DoS) across units within service chains affects their performance outcomes, focusing on the nursing home industry. Specifically, we analyze DoS across three ...
Usage and Impact of Information and Communication Technologies in Healthcare Delivery
(2019-06-24)
This paper discusses two aspects of the use of information and communication technologies (ICTs) in healthcare: first, the prevalence of using tablets and laptop computers by physicians during clinical visits and, second, ...
Developing a strategic viability-fit model of mobile technology adoption in hotels
(2021)
Purpose:
Notwithstanding the expected apparent benefits of mobile technologies (MTs) in the hotel industry, their adoption is slower than forecasted. This study aims to identify the challenges faced by hotel managers in ...
Employee wellness on the frontline: an interactional psychology perspective
(2020-03)
Purpose:
Employee wellness is vital to creating high-quality employee–customer interactions, yet frontline service workers (FLSWs) do not typically engage in, or benefit from, wellness initiatives. This paper aims to ...
Fostering innovation through stakeholders’ engagement at the healthcare industry: Tapping the right key
(2020-05)
In this paper, we investigate the extent to which each stakeholder in the healthcare industry influences the final innovation outputs. We propose and test a model that integrates stakeholders’ engagement, innovation ...
Integrating Chaotic Perspective and Behavioral Learning Theory into a Global Pandemic Crisis Management Framework for Hotel Service Providers
(2021-11-02)
Hotel service providers are among the most affected by the evolving Covid-19 pandemic. Although the consequences of the pandemic on hotel operations have been widely examined, the question of how hotel businesses can revive, ...
Mobile technology adoption among hotels: Managerial issues and opportunities
(2021-03-10)
Mobile technology in hotels aims to offer innovative service solutions for both employees and customers, yet remains underexplored, with unresolved managerial and operational issues. This study seeks to identify these ...
Strategic responses of the hotel sector to COVID-19: Toward a refined pandemic crisis management framework
(2020-12-03)
The Covid-19 pandemic has long-lasting impacts that require the hotel sector to revise, innovate, and transform their businesses. However, the literature related to this area remains vastly under-developed. Based on 219 ...